A CEM is a message sent by electronic means. Email, instant message, tweet, voicemail, or text to another electronic address with, as its purpose or as one of its purposes, to encourage participation in a “commercial activity.”
Express consent means that a person has agreed to receive a Commercial Electronic Message, either in writing or digitally. The recipient must take proactive action to indicate their express consent (in other words, express consent must be obtained through an opt-in mechanism, e.g. signing up at your website).
Implied consent means that you haven t received express consent, but you have reason to believe you have permission to send a CEM. You may have an existing business relationship (see below) or non-business relationship with the recipient.
An existing business relationship is formed by a voluntary, two-way communication between a client or business subscriber and a member with or without an exchange of consideration based on an inquiry, application, purchase, membership or transaction.
Ensures compliance with privacy laws when conducting email & print marketing campaigns, protects your business from potentially harsh and sizeable monetary fines, and enables commercial electronic messages (CEM)s to be sent to clients on behalf of members by Ensemble.