About Ensemble
We are a modern-day boutique travel agency consortium that empowers its members with innovative tools and resources, driving sustained growth and profitability with best-in-class solutions.
We are a thriving community of travel experts.
We are tireless innovators in helping our members succeed.
We are a leading-edge partner for the world’s great travel brands.
We believe that together, our members and partners are stronger, smarter and more successful and our clients enjoy better travel experiences.
What We've Been Up To
Ensemble has revolutionized its offering introducing powerful agency solutions such as ADX (Agent Digital Experience), a proprietary booking platform delivering above industry margins and profitability, dynamic member websites including B2C booking capabilities, a new fully immersive member portal, revitalized partner programs across all verticals, a series of branded annual events recognized for innovation and content, top tier advisor certification/specialist programs, and award-winning print publications including Range – recently named as one of the top three travel publications in North America alongside Travel + Leisure and Conde Nast Traveler.
Ensemble will soon inaugurate the Range Travel website, designed to be a hub for travel tips, trends, interviews, itineraries, and more.
Ensemble most recently launched a new CRM in partnership with Hubspot that was in direct response to its member Census that revealed members were dissatisfied with their current CRM, prompting Ensemble to come up with a solution to address their needs. Through this partnership advisors are now able to manage client information and marketing campaigns in one integrated platform.
Mission
Ensemble is dedicated to transforming the perception of travel consortia, moving beyond the outdated stereotypes. We strive to be cutting-edge, fun, and approachable, fostering an environment where our members feel proud to be part of a dynamic community that elevates travel for everyone.
Our Values
We are a Team
We support each other and do more than our share. We are respectful and inclusive. We communicate honestly to build trust.
We take Ownership
We are accountable for outcomes, not just hard work. We speak with new ideas. We answer to the market, which measures us on profit.
We earn Trust
We are careful with client details. We think forward to anticipate client needs. We build loyalty by fixing problems professionally.
We give Back
We are part of a work family and give to each other. We volunteer in our local community and support global causes that can have big impact.
We deal in Facts
We do the work to get real facts, not anecdote. Preparation, detail, accuracy and clarity are all hallmarks of our culture.
We iterate Fast
Failing fast is the best way to learn. Each iteration is a chance to improve. We embrace change.
Ensemble's Leadership Team
Michael Johnson
President
As President of Ensemble since June 2022, Michael Johnson has led its transformation creating a modern boutique hotel consortium. This has included reimagining every aspect of the brand across all disciplines including operations, marketing, training and development, technology, and partner relations.
With a mission to reshape the economics of selling travel for advisors and agencies, Michael is laser focused on helping members improve yield and profitability as well as elevating the craft of the travel advisor.
Kristina Boyce
Senior Vice President of Operations
Kristina is responsible for overseeing a broad range of functions, including technology, member relations, and overall operational strategy. Her leadership ensures that members have the tools and resources to improve efficiency and maximize productivity.
Kristina brings a wealth of experience to her role, with an extensive background in the travel industry.
Shahla Lalani
Senior Vice President of Marketing & Events
Shahla Lalani is the Senior Vice President of Marketing & Events for Ensemble, where she leads all marketing and event management activities for the boutique travel consortium. She is responsible for overseeing Ensemble's award-winning Range portfolio, which includes both print and digital magazines and is also spearheading the upcoming launch of the Range travel website, further expanding Ensemble's digital presence and engagement with its audience.
Beth Butzlaff
Senior Vice President of Partner Relations
Beth Butzlaff was named Senior Vice President, Partner Relations, for Ensemble in August 2023. In this role, Beth has overseen Ensemble’s extended growth in the luxury market, the overhaul of its Global Hotel program, enhanced Hotel Amenity program, launch of a new DMC program, revitalized hosted cruise program and the creation new partner advisor boards across all verticals.