About Ensemble
Ensemble is redefining the travel consortia experience with a bold approach that empowers travel advisors and partners alike.
What We’ve Been Up To
We’ve worked hard to revolutionize our offering of agency solutions. We’re proud to offer our members a wealth of powerful Ensemble-only tools that boost business:
ADX (Agent Digital Experience), an exclusive proprietary booking platform delivering above industry margins and profitability
Dynamic, customizable member websites that include B2C booking capabilities
A new fully-immersive, content rich Member Portal
Revitalized partner programs across all verticals
Our annual Ensemble events series, recognized for innovation and content
Top-tier advisor certification/specialist programs
Award-winning print publications including Range (recently named a top three travel publication in North America alongside Travel + Leisure and Conde Nast Traveler).
And we are not done yet.
Technology that takes our members to the next level
Ensemble most recently forged a powerful partnership with CRM leader, Hubspot. This exciting new relationship was initiated as a direct response to our 2024 Member Census. We heard that members were dissatisfied with their current CRM, as we listened. With this partnership, advisors are now able to manage client information and marketing campaigns in one integrated platform.
Range brings the best recommendations in travel
Ensemble will soon be launching the Range Travel website, rangetravel.com. This engaging and immersive travel hub will indulge visitors in all aspects of global adventure wth tips, trends, interviews, itineraries, and so much more.
Our Values
We are a Team
We support each other and do more than our share. We are respectful and inclusive. We communicate honestly to build trust.
We take Ownership
We are accountable for outcomes, not just hard work. We speak with new ideas. We answer to the market, which measures us on profit.
We earn Trust
We are careful with client details. We think forward to anticipate client needs. We build loyalty by fixing problems professionally.
We give Back
We are part of a work family and give to each other. We volunteer in our local community and support global causes that can have big impact.
We deal in Facts
We do the work to get real facts, not anecdote. Preparation, detail, accuracy and clarity are all hallmarks of our culture.
We iterate Fast
Failing fast is the best way to learn. Each iteration is a chance to improve. We embrace change.
We are agents of change
Ensemble is dedicated to transforming the perception of travel consortia by breaking new ground – and debunking old stereotypes. We are committed to a culture that is cutting-edge, fun, and approachable. We strive to cultivate an empowering and energized environment. We want our members to be proud of our dynamic community – one that elevates the experience of travel for everyone.
Michael Johnson
President
As President of Ensemble since June 2022, Michael Johnson has led its transformation creating a modern boutique hotel consortium. This has included reimagining every aspect of the brand across all disciplines including operations, marketing, training and development, technology, and partner relations.
With a mission to reshape the economics of selling travel for advisors and agencies, Michael is laser focused on helping members improve yield and profitability as well as elevating the craft of the travel advisor.
Kristina Boyce
Senior Vice President of Operations
Kristina is responsible for overseeing a broad range of functions, including technology, member relations, and overall operational strategy. Her leadership ensures that members have the tools and resources to improve efficiency and maximize productivity.
Kristina brings a wealth of experience to her role, with an extensive background in the travel industry.
Shahla Lalani
Senior Vice President of Marketing & Events
Shahla Lalani is the Senior Vice President of Marketing & Events for Ensemble, where she leads all marketing and event management activities for the boutique travel consortium. She is responsible for overseeing Ensemble's award-winning Range portfolio, which includes both print and digital magazines and is also spearheading the upcoming launch of the Range travel website, further expanding Ensemble's digital presence and engagement with its audience.
Beth Butzlaff
Senior Vice President of Partner Relations
Beth Butzlaff was named Senior Vice President, Partner Relations, for Ensemble in August 2023. In this role, Beth has overseen Ensemble’s extended growth in the luxury market, the overhaul of its Global Hotel program, enhanced Hotel Amenity program, launch of a new DMC program, revitalized hosted cruise program and the creation new partner advisor boards across all verticals.